TwinEcom

Performance ecommerce growth — USA, UK, UAE & Pakistan

We grow brands on profit, not vanity metrics.

One partner for the whole growth stack — paid ads, SEO & AEO, Shopify & web development, and our own apps. Run by operators who've scaled real stores.

Meta / Facebook Ads
LinkedIn Ads
Google Ads
TikTok Ads
Shopify
Rs 140M+
Ad spend managed
664%
Peak ROAS
50,000+
Purchases driven
5
Shopify apps live
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Platforms we run

Meta / Facebook Ads
LinkedIn Ads
Google Ads
TikTok Ads
Shopify

Why choose us

A growth partner that's actually run stores.

Most agencies sell activity. We sell outcomes — sales, AOV, conversion rate, and profit.

Performance-first, not vanity metrics

We optimise for revenue, AOV, conversion rate and profitability — not impressions and followers.

One partner for the whole growth stack

Meta, Google & TikTok Ads, SEO/AEO, Shopify & WordPress development, and our own Shopify apps — under one roof.

Built from real ecommerce experience

We've operated and scaled stores ourselves, so we understand the problems merchants face beyond just running ads.

Local know-how, global reach

We run growth for brands in the USA, UK, UAE and Pakistan, from COD markets to card-first stores, with the same profit-first system.

Growth tied to business outcomes

Our goal is to increase your sales and profit — not simply 'manage your marketing'.

Shape what's next

Ideas ignite. Growth gives them form.

664%

Peak ROAS on paid campaigns

Rs 140M+

Ad spend managed on Meta

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Trusted by 10+ brands

50,000+ purchases driven

The trajectory we build

Month over month, compounding.

Wins wall

Straight from the dashboards.

Real screenshots from stores we run, posted as they happen. Cropped to the numbers, store names hidden.

TwinEcom client win on Shopify: Rs 105.4K in sales from 51 orders, up 32%, with sessions up 15% and conversion rate at 3.6%.
ShopifyRs 105.4K in sales from 51 orders, up 32%, with sessions up 15% and conversion rate at 3.6%.
TwinEcom client win on Shopify: US store: sales up 56% on 62% fewer sessions, with conversion rate up 206%.
ShopifyUS store: sales up 56% on 62% fewer sessions, with conversion rate up 206%.
TwinEcom client win on Meta Ads: 162 purchases across 11 ad sets at 7.65x blended ROAS, about Rs 380 per purchase.
Meta Ads162 purchases across 11 ad sets at 7.65x blended ROAS, about Rs 380 per purchase.
TwinEcom client win on Shopify: Rs 2.93M in sales and 1,120 orders in 7 days, up 24% week over week.
ShopifyRs 2.93M in sales and 1,120 orders in 7 days, up 24% week over week.
Usman Ghani Essani — CEO & Founder of TwinEcom

Meet the founder

“We started TwinEcom because we were tired of agencies that sell activity instead of outcomes. As operators who've scaled our own stores, we only care about one number — your profit.”

Usman Ghani Essani

CEO & Founder, TwinEcom

Our products

Selected work. (6)

We don't just run campaigns — we build the tools. Five Shopify apps live on the App Store, proof we know merchants from the inside.

Parcelo — Reconcile & RTO icon

Parcelo — Reconcile & RTO

Orders & shipping

Reconcile COD orders and flag risky customers before shipping.

Live · Free trial
Upzella: Bundle Builder icon

Upzella: Bundle Builder

Marketing & conversion

Build your own bundle, mix & match, build-a-box + BOGO.

Live · Free
Upzella AI Upsell & Cross Sell icon

Upzella AI Upsell & Cross Sell

Marketing & conversion

Boost AOV with AI upsells, free-shipping bar & free gifts.

Live · Free plan available
Lumireels: Shoppable Video icon

Lumireels: Shoppable Video

Store design

Add shoppable video and reels widgets to your store, no code.

Live · Free plan available
Shelfback icon

Shelfback

Store management

Move sold-out products down. Know what to restock first.

Live · Free
Notiva icon

Notiva

Marketing & conversion

Back-in-stock alerts, low-stock badges, wishlist & pre-orders.

Coming soon

What we do

Our services.

04
01.

Performance Marketing

Meta & GoogleSEO / AEO
Performance Marketing — TwinEcom

Meta, Google and TikTok ads built to scale profitably — plus SEO and AEO so growth compounds beyond paid.

Explore now
02.

Shopify & Web Development

ShopifyCRO
Shopify & Web Development — TwinEcom

High-converting Shopify stores and fast websites — custom themes, WordPress, and the technical work that makes ads pay off.

Explore now
03.

Brand Building — 0 to 100

Strategy0 → 100
Brand Building — 0 to 100 — TwinEcom

Have a product, or just capital to invest? We do the R&D and build your brand from scratch — research, identity, store, and go-to-market — and scale it from 0 to 100.

Explore now
04.

Shopify Apps

Custom appsExtensions
Shopify Apps — TwinEcom

We build and publish our own Shopify apps — and custom apps for merchants who need functionality off-the-shelf apps can't give.

Explore now

How we work

From audit to scale.

01

Audit & strategy

We dig into your store, ad accounts and numbers to find where growth and profit are leaking — then build the plan.

02

Build & launch

Campaigns, creative, store and tracking go live. Everything is set up to be measured against revenue, not vanity metrics.

03

Scale & optimise

We scale what works, cut what doesn't, and compound results with SEO, CRO and apps — reporting on outcomes every week.

What could your ad budget really return?

Try our free ROAS calculator — see your break-even and profit at a glance, then let's beat it.

Our pricing

Pricing. (3)

Fixed monthly plans, ad spend billed separately at cost. Start where you are, scale when you're ready.

Starter

4–7 day setup
$500$299/mo

management fee · ad spend billed separately

For small stores or a single channel, ready to grow profitably.

What's included

  • One ad channel (Meta or Google)
  • Pixel / CAPI tracking setup
  • Creative direction & testing
  • Monthly performance report
  • WhatsApp & email support

Growth

7–10 day onboarding
$799/mo

management fee · ad spend billed separately

For scaling brands running multiple channels with real budgets.

What's included

  • Up to 3 ad channels (Meta, Google, TikTok)
  • Full-funnel strategy & CRO
  • SEO & AEO foundations
  • Weekly reporting tied to profit
  • Dedicated growth manager

Scale

Custom roadmap
Let's talk

custom scope & quote

The full growth stack — ads, development and custom apps, one team.

What's included

  • All channels + brand building 0→100
  • Shopify & web development included
  • Custom Shopify app work
  • COD / RTO reconciliation
  • Priority support & quarterly strategy

Prices are management fees in USD. Ad spend is billed separately by the platforms. Need something custom? Talk to us.

The difference

TwinEcom vs a typical agency.

Optimises for
The growth stack
Experience
Reporting
COD & returns
Tech
✓ TwinEcom✕ Typical

Find your answer in seconds

FAQs.

Everything you might ask before a first call. Still unsure? Reach out — we reply within a day.

What does TwinEcom actually do?

We're a performance-first ecommerce growth partner. Under one roof we run paid ads (Meta, Google, TikTok), SEO & AEO, Shopify & web development, and we build our own Shopify apps. Most clients start with ads and grow into the full stack.

How soon will I see results?

Setup and tracking take 4–10 days depending on the plan. Paid ads usually show early signal in the first 2–4 weeks and stabilise around week 6–8 as the account learns. SEO and brand building compound over months — we tell you which levers are fast and which are slow up front.

How is pricing structured?

A fixed monthly management fee by plan (Starter, Growth, Scale). Ad spend is funded separately by you and paid straight to the platforms — we never mark it up. Yearly billing gives two months free. Anything outside the plans is a custom quote.

Which countries do you work with?

Brands in the USA, UK, UAE, Saudi Arabia, Pakistan and worldwide. We have run ad spend and built stores for local and international markets, and reporting, calls and creative all work across time zones.

How do you report — what will I actually see?

Outcomes, not vanity metrics. Every report ties back to revenue, AOV, conversion rate and profit — including COD/RTO reality where it applies. You get weekly numbers on Growth and Scale, monthly on Starter.

Am I locked into a long contract?

No long lock-ins. Plans run month to month; yearly is optional and only there because it saves you money. If it isn't working, you can leave — we'd rather earn the next month than trap you.

Ready to grow profitably?

Book a free strategy call and we'll show you where the growth and profit are hiding in your store.

Book a strategy call